CallCabinet Newsletter 2026 For the Record
Why It All Starts with Capture

Why It All Starts with Capture

In a world where communications intelligence, AI-driven analytics, and compliance automation dominate the conversation, it’s easy to forget where all of it begins: capture.

Without reliable, comprehensive capture, nothing downstream works. No compliant archive. No supervisory insight. No AI-ready data. No value.

For channel partners, this is your strongest opening conversation:

  • Every customer communicates across multiple channels
  • Every channel creates data that must be captured to be governed
  • Every governance need opens the door to analytics, insight, and growth

Capture is not a feature. It’s the foundation.

When you lead with capture, you:

  • Start with a problem every organization has
  • Establish Smarsh as the infrastructure layer for communications data
  • Create a natural path to upsell across compliance, analytics, and AI

The most strategic conversations don’t start with “compliance.” They start with “are you capturing everything.”

100+ Channels. One Platform.

Your customers don’t communicate on one channel. They use voice, video, messaging, collaboration tools, mobile apps, social platforms, and more, often dozens of channels simultaneously.

Smarsh captures across 100+ communication channels, including:

  • Voice (Microsoft Teams, Zoom, RingCentral, Webex, and more)
  • Messaging & collaboration (Slack, Teams Chat, Bloomberg, Symphony)
  • Mobile & social (WhatsApp, WeChat, SMS, iMessage)
  • Email & digital (Office 365, Google Workspace, websites, social media)

This breadth means:

  • One platform conversation instead of multiple point solutions
  • Broader compliance coverage with less complexity for the customer
  • Larger deal sizes as you address more channels per engagement
  • Stickier relationships built on comprehensive, unified capture

No other platform gives partners this level of coverage in a single solution. When a customer asks “can you capture X?”, the answer with Smarsh is almost always yes.

100+ Channels. One Platform.
New Claude Enterprise Capture

New: Claude Enterprise Capture

AI-powered tools like Claude Enterprise are rapidly being adopted across organizations for research, content generation, customer engagement, and internal workflows. But with adoption comes a new governance challenge: how do you capture, retain, and supervise AI-assisted communications?

Smarsh now supports capture for Claude Enterprise, enabling:

  • Full capture of AI-generated and AI-assisted conversations
  • Compliant archiving and retention of Claude interactions
  • Supervisory review and policy enforcement across AI communications
  • A future-ready foundation for AI governance

For partners, this is a powerful new conversation starter:

  • Organizations adopting AI tools need capture from day one
  • Regulatory expectations around AI communications are accelerating
  • Smarsh is first to market with capture for leading AI platforms

Position this as proactive AI governance: your customers get the productivity benefits of Claude while maintaining full compliance and oversight.

New: WhatsApp Business Capture

WhatsApp Business is one of the fastest-growing enterprise communication channels globally, particularly in financial services, healthcare, and customer-facing industries. Until now, capturing and governing these conversations has been a major gap for many organizations.

Smarsh now delivers native capture for WhatsApp Business, including:

  • Full message capture (text, media, voice notes, and attachments)
  • Compliant archiving with full lifecycle governance
  • Supervisory review and policy-based monitoring
  • Seamless integration with the broader Smarsh platform

For partners, WhatsApp Business capture unlocks:

  • High-demand conversations in regulated industries
  • New customer engagements where WhatsApp is a primary channel
  • Expansion within existing accounts adding mobile capture
  • Competitive differentiation in markets where WhatsApp governance is underserved

This is especially powerful in regions like EMEA, APAC, and Latin America where WhatsApp Business adoption is highest.

WhatsApp Business Capture
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